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4.14.06

ENERGY BAR UPDATE

Due to the overwhelming interest of the “MoJoe” bars that I have been promoting since early December, I felt obligated to personally give everyone an official update on what’s been going on.

I’ve literally been getting dozens of phone calls & emails everyday inquiring about the release date of these highly-anticipated bars. Now that we are officially 4 months late from our original release date, I wanted to let everyone in on what has been happening. DeFranco’s Training Systems, LLC has become world renowned for our straight-forward, honest, no bullshit approach to training & business. Because our reputation is so important to us, I wanted to write this letter and give everyone the official “scoop” of what has been going on with these bars. I’m doing this because this project is the first time that I’ve ever promised something and did not deliver on my promise. Now don’t go getting nervous…These bars ARE coming out very soon; I just wanted to write this letter because they didn’t come out (in January) like I originally promised.

Here’s the deal (and I will save you a lot of boring details). I am new to the supplement industry. I started DeFranco’s Sports Nutrition, LLC last June when I was in the process of formulating the ingredients for this incredible product. After many sleepless nights and endless hours of research & work, the final product was done in November. My graphic artist also had the artwork for the packaging completed and ready to go at this time. At this point, we just had to have the packaging “O.K.’d” and then the bars would go to production. (Production of the bars would take 4-6 weeks). This is where I will take the blame. I should have kept my mouth shut and just waited until the bars officially went to production before I said anything. Instead, I opened my BIGGGG mouth! To make a long story short, everything takes much longer than I ever expected because everything has to be approved by a team of people. For example, originally the bar contained 1500mg. of L-Tyrosine so that’s what it said on our original packaging. After we finished the final test-batch of bars and re-formulated the product, the bar contained 1800mg. of L-Tyrosine. So we had to change the “5” to an “8” on the artwork for the package. No big deal, right? Well, changing one number on the packaging is NOT a big deal. The thing that takes so much time is that every minor change has to be “approved” by a team of different people. Turns out that these people are extremely busy; In this case, it took 3 weeks to get the “approval” on the packaging when we went from 1500mg. to 1800mg. This isn’t anyone’s fault, it’s just that I had no idea how slow things move in this business.

After 5 months of minor changes like the one I mentioned above, I was about to quit the entire project. I literally couldn’t take it anymore. I can’t get into all the specific details, but let’s just say that it was really wearing me out. But then, 2 weeks ago, the unthinkable happened! I got the call…the call that I’m referring to is the call in which I was informed that EVERYTHING was approved and we were going to production! I thought I was dreaming. After almost a year of delays, technicalities, legalities & just tons of stress, it was over. I was going to officially be sinking my teeth into a delicious MoJoe bar in 4-6 short weeks! That is, until I got home THAT NIGHT and checked my email. If you noticed the homepage of this website before you read this letter, you might know what I’m about to say. Without getting into specifics, there were some trademark concerns (and a misunderstanding) and we couldn’t take the chance using the name “MoJoe”. After 10 months of referring to this bar as the MoJoe bar, it was over…I literally felt like my dog died!

This brings us to today. After getting pissed off and wondering if this bar just wasn’t meant to be, I had a revelation…This bar was never about having a catchy name or a clever marketing campaign. This bar was created to give athletes and “average Joe’s” a great-tasting, healthy, energy-producing pre-workout snack that would fill a void in the supplement industry. That’s it…end of story. Although it won’t say “MoJoe” on the wrapper, rest assure that the DeFranco Energy Bar is the EXACT same bar that I’ve been hyping for 6 months now. And rest assure, this bar WILL live up to the hype! I’ve learned my lesson about promising an exact date that this bar will be released. What I can tell you is that we are VERY close to having the final product in our hands. And rest assure that a day doesn’t go by that we aren’t bustin’ our ass to get this thing to you as soon as possible (end of May is VERY realistic right now).

Thanks for your patience…The revolution in pre-workout nutrition is COMING SOON!

Impatiently waiting,
Joe D.

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Tate/DeFranco Seminar Update!

As anticipated, it didn’t take long for this seminar to sell out. We have a very diverse group of people that have signed up for this event. Many different parts of the country are represented…We even have attendees coming from as far as the United Kingdom! It’s going to be one hell of a weekend!

Sleeves are optional…See ya on the 13th!
Joe D.

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