What did you guys think of this video? Do you have any advice of your own that you’d like to share with my readers? If so, please drop your comment below.  Joe D.  The Complete Athletic Development System – Over 40 YEARS of training knowledge and experience packed into one DVD series! 

WARNING: If you’re expecting the typical information that’s found in every book in the Business or Motivation section of Barnes & Noble, you’re going to be disappointed. You will NOT find this type of advice in any business book, college course or “Self Help” seminar. The decade’s worth of lessons I share in the video…

It’s kind of crazy to me that I’ve received more “Ask Joe” emails regarding business, as opposed to training, during this past month. I say it’s “crazy” because the last thing I ever wanted to become was a “business man”. But, as the saying goes – “shit happens” – and like it or not, I now have…

As many of you probably already know, two months ago I moved my gym into a bigger, more badass facility! This move was a far cry from our humble beginnings in the storage closet! Just in case there are people reading this who aren’t familiar with the DeFranco’s Gym “story”, here’s a quick timeline for…

Here is a quick, easy-to-read article that was just posted on EliteFTS.com. I thought it would be of interest to our readers who own – or aspire to own – a private training facility. Check out the article by clicking on the link below… 4 Tips for the Aspiring Strength Coach -Joe D.

NEW PRODUCT!!! Lost Secrets of Strength – THE BUSINESS FILES (dvd/cd) Have you spent thousands of dollars and endless hours reading business books without ever getting a return on your investment? How many hours do you usually spend reading before you find that one “gem” or sound piece of advice that actually pertains to you…

COMING IN DECEMBER!!! Lost Secrets of Strength: The Business Files Teaser video #1   Teaser video #2 This DVD/Audio CD series will reveal THE blueprint for running your very own, profitable garage or warehouse gym! Last month, myself and Zach Even-Esh gave a closed-door seminar to a group of individuals that own – or they’re…

I could make 100 jokes here, but I’ll leave it alone… At my facility, all of our athletes train in groups. It hasn’t always been this way, but once we made the change I knew we would never go back. Besides some rare cases in which athletes are coming back from injuries, etc., we have…