Joe DeFranco is a world-renowned strength & conditioning coach and the owner of DeFranco’s Gym. For the past two decades, athletes from across the globe have hired Joe because of his remarkable ability to improve strength, power, speed, mobility, agility and sport-specific endurance. Joe’s training techniques have been featured in and on ESPN, Spike TV, NFL Network, WWE Network, Men’s Health Magazine, Men’s Fitness Magazine and in the NY Times best-selling book, The 4-Hour Body. His resume includes NFL players from all 32 teams, MLB & NBA players, WWE superstars, UFC fighters, Olympic athletes and high school & college All-Americans.
Joe is not only a pioneer in the sports performance industry – he has revolutionized the garage and warehouse gym business as well. Many industry leaders credit Joe for the paradigm shift we’re seeing in sports performance facilities today. Before Joe started his business, it was thought that you needed a large, multi-million dollar facility in order to succeed. But – after turning his original 500 square foot storage closet into an athletic performance mecca – it suddenly became “in vogue” to own a small garage/warehouse gym. Joe’s “gym blueprint” is now the industry standard and DeFranco’s is a globally recognized brand. DeFranco’s has been voted one of America’s 10 Best Gyms by Men’s Health magazine and one of America’s Top 5 Most Innovative Gyms by Greatist.com.
In 2015, Joe was inducted into the Personal Trainer Hall of Fame (an international organization) in the Trend Setter division. He is recognized as an individual who has had a significant contribution to the personal training industry, specifically by creating trends which have dramatically influenced the world of fitness. This year, Men’s Health magazine named Joe one of the Essential 39 “Fit-Fluencers” to follow on Instagram.
Joe is currently focussed on educating and inspiring other trainers and gym owners worldwide. He hosts the Industrial Strength Show – a top-ranked weekly podcast dedicated to training for peak performance, mindset, and living your passion. He is also the co-creator of the Certified Physical Preparation Specialist (CPPS) certification course – one of the most respected credentials in the personal training industry today.
UNDERTAKER (Mark Calaway)
NFL Wide Receiver
Watch the first half of Joe’s presentation at the Elitefts Stronger Business Summit – How To Start Your Career in Fitness