Bret Contreras: How To “Make It” in the Fitness Industry (Then vs Now), The Key to LONGTERM Progress & More!
Released on March 5, 2026
Here are a few of the topics you’ll hear discussed on this episode:
- Stories from Joe & Bret’s early T-Nation days
- How to “make it” in the fitness industry (Then vs Now)
- The wildly popular piece of equipment that Bret put in storage and Joe ended up selling!
- How Bret’s training has evolved over the years
- The importance of having “indicator lifts” in your program
- The pros & cons of programming deadlifts for athletes
- Finding your maximum recoverable volume (MRV)
- How glute training has evolved over the years
- Focussing on the “mind-muscle connection” vs “progressive overload” (What’s more important?)
- The (overlooked) benefits of training with bands & chains
- Training the “stretch” vs the “squeeze”
- Keeping clients engaged via program variety
- How to make longterm progress
- And so much MORE!
Important Links from the Show
- Follow Bret Contreras on Instagram
- BC Strength*The official site of Bret's strength training products
- DeFranco's Nutritional Supplements*Use coupon "MuscleUpMarch" to SAVE 10%! [Sale Ends 3/12]
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-The Industrial Strength Show team
Hey scratch games, there! I particularly liked your perspective on Bret Contreras and the evolution of the fitness business. It’s amazing to watch how strategies for long-term progress have evolved over time.
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I really enjoyed hearing Bret and Joe discuss the evolution of the industry and the importance of long-term progress, and you can book now to see how we apply that same growth-oriented mindset to every home service project we take on.