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Latest Podcast

Unconventional Training vs. Traditional Barbell Lifting
Episode # 18

Unconventional Training vs. Traditional Barbell Lifting

In this weeks episode, Joe gives a quick recap of his vacation then discusses a topic that has come up quite often since the opening of DeFranco’s Gym at the Onnit Academy — Unconventional Training Methods vs. Traditional Barbell Lifting. While most coaches and trainers waste time arguing about which method is “better”, Joe feels they…

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Joe DeFranco

About Joe

Joe DeFranco is the founder and owner of the world-famous DeFranco’s Gym (now located in Austin, TX at the Onnit Academy). For almost two decades, athletes from around the world have hired Joe because of his remarkable ability to improve strength, speed, power, mobility, agility and sport-specific endurance. Joe’s training techniques have been featured in and on ESPN, Spike TV, NFL Network, WWE Network, Men’s Health Magazine, Men’s Fitness Magazine and in the NY Times best-selling book, The 4-Hour Body. His resume includes NFL players from all 32 teams, Major League baseball players, WWE superstars, UFC fighters, Olympic athletes and college All-Americans.
Learn More About Joe

Joe DeFranco is the founder and owner of the world-famous DeFranco’s Gym (now located in Austin, TX at the Onnit...
Learn More About Joe

About Our Gym

Located in Austin, TX (at the Onnit Academy), DeFranco’s Gym caters to serious athletes who are looking to take their game to the next level. Our gym has been called the “mixed martial arts” of the training world due to our expertise in improving ALL aspects of athletic performance. Whether you’re looking to improve your strength, speed, power, agility, mobility, or sport-specific endurance – DeFranco’s will get you there. It is no coincidence that athletes from all 50 states and over a dozen different countries have been making the trek to New Jersey (and now Texas) since 2003 to experience our world-class training.
Learn More About Our Gym

Located in Austin, TX (at the Onnit Academy), DeFranco’s Gym caters to serious athletes who are looking to take their...
Learn More About Our Gym

Latest Blog

Step-by-step Approach to a Strong, Pain-free Deadlift
Strength Training

Step-by-step Approach to a Strong, Pain-free Deadlift

The barbell deadlift is one of the all-time great exercises for developing full body strength. Unfortunately, it’s butchered by 95% of the people who perform it. Hence, its association with screwing up your low-back. Because of this, I wanted to make an instructional video that anyone can easily reference at any time. You’ll find this…

Joe D’s Top 12 Book Reviews (continued)
Off Topic

Joe D’s Top 12 Book Reviews (continued)

TOP 6 [most practical] Business Books Part 2 of 2   Here’s a recap of my favorites: 1. The E-Myth – Michael E. Gerber  (review starts 0:36 into video) 2. CRUSH IT! – Gary Vaynerchuk  (review starts 4:30 into video) 3. Raving Fans – Ken Blanchard  (review starts 9:40 into video) 4. Essentialism – Greg McKeown  (review starts 12:08 into video) 5. The…

Joe D’s [12-Year Anniversary] TOP 12 Books Reviewed!
Off Topic

Joe D’s [12-Year Anniversary] TOP 12 Books Reviewed!

TOP 6 [practical] TRAINING BOOKS Part 1 of 2 Here’s a recap of my favorites: 1. Dinosaur Training – Brooks Kubik  (review starts 1:32 into video) 2. STRENGTH – Joe DeFranco & James Smith  (review starts 3:10 into video) 3. SPEED – Joe DeFranco & James Smith  (review starts 5:05 into video) 4. Ultimate MMA Conditioning – Joel Jamieson…

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DeFranco’s Gym: CORE VALUES

  • Lead from the frontLead from the front
  • Always over-deliverAlways over-deliver
  • Be TransparentBe Transparent
  • Develop RelationshipsDevelop Relationships
  • Provide a positive and motivating training atmosphereProvide a positive & motivating training atmosphere