Business Discussion

New Facility Virtual Tour & the ‘Secret’ to our Success REVEALED!

As many of you probably already know, two months ago I moved my gym into a bigger, more badass facility! This move was a far cry from our humble beginnings in the storage closet!

Just in case there are people reading this who aren’t familiar with the DeFranco’s Gym “story”, here’s a quick timeline for you…

DeFranco’s Gym: Through the years…


February 2003: “DeFranco’s Gym” is founded…although my “gym” wasn’t much of a “gym”…it was the back of my truck!

Here’s a shot of my first “facility”. I kept a sled, sandbag, farmers walk implements and a stretching table in my tahoe as I searched for a “home” for my new business. (As shown above, sometimes the tahoe itself became a piece of equipment!)


March 2003 – August 2005: “DeFranco’s Gym” moves into a 500sq. ft. storage closet (literally) that was located downstairs from a health club.

Before Dhani Jones was “Tackling the Globe”, he was squatting with chains in our storage closet!


September 2005 – June 2010: After being politely asked to leave the storage closet due to “obnoxious” music and a “conflict of interest” with some health club members, DeFranco’s finally moves into its own 2500sq. ft. warehouse!

A shot of the 1st facility I was able to call “my own”…
730 Braen Ave., Wyckoff, NJ – September 2005

July 2010 – present: DeFranco’s Gym moves next door (740/750 Braen Ave.) into a 5000sq. ft. warehouse!!!

At this time, I am very proud to present this virtual tour of our new facility! The sleepless nights, missed vacations and endless sacrifices have paid off! I think you’ll see that we’ve come a long way since our humble beginnings…


Before I end this blog post, I wanted to post another video. I felt this video was very fitting to add to this post. You see, I get many business emails asking about how my gym continues to grow steadily and be successful in such a shitty economy, etc. People basically want to know the “secret” to our success. Well, you will not get better business advice than what you’re about to hear in this video! The below video reveals THE secret to success…I couldn’t have said it better myself…

Check this out.


“When you want to succeed as bad as you want to breathe, then you’ll be successful!”



THAT, my friends, is the “secret” to success!

Here’s to YOUR success,

-Joe D.

P.S. Don’t forget…If you want to succeed, you’re going to have to be willing to go without sleep! And when you’re pulling an all-nighter and you need to be at your best, I highly recommend you EAT THIS!

Drop me a comment below and let me know what you think of our new facility!


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