The untold ‘back story’ of DeFranco’s Gym

Some of you may remember me talking about a potential reality show/docu-series that was filmed at my gym last summer. I’ve kept my mouth shut and tried not to “over-hype” this series too much because you really never know what’s going to happen with this type of thing. To be honest, I kind of forgot that Class Act Sports Productions filmed us this summer. Although they filmed many of our workouts, interviewed our athletes and spent time at home with me and my family; they weren’t a nuisance at all…they were more like a “fly on the wall”. They didn’t ask us to compromise anything at the gym while they were there. THAT is why I feel they captured the true essence of my gym.

This past weekend, I was finally able to watch a preview of the premiere episode of Driven Beyond Strength™ and I must tell you…I was blown away! Not many people are fortunate enough to be able to take a step back and actually look at their life/business from an “outsiders” perspective. The pilot episode has been shown to a wide variety of people – men, women, athletes, non-athletes, and “TV production people” – and every single one of them were literally blown away! “PHENOMENAL”, “SPEECHLESS”, “EMOTIONAL”, “INSPIRATIONAL” and “AMAZING” were the most common words used to describe the first episode.

I can’t wait for you guys to see it!

George DeFranco discusses family and work ethic


You will be able to watch the pilot episode THIS Sunday! We have decided to launch the show online so the entire world can see it!

During halftime of the SuperBowl, a video of the pilot episode will be posted right here on this blog! Instead of watching some boring halftime show, log onto your computer and watch the pilot episode of Driven Beyond Strength™ right here! (And don’t worry, it’s only 15 minutes, so you won’t miss any of the game!)

Rumor has it Beyonce is pissed she won’t be able to watch DRIVEN BEYOND STRENGTH™ at halftime


FYI, the video will remain online once it’s posted at halftime, so you can check out the show any time after the game as well!


See you guys back here during halftime of the Superbowl! 

-Joe D. 


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