Released on June 11, 2020
SHOW NOTES & TIMESTAMPS
0:05 – CPPS Master’s Class Announcement [w/ Sal DiStefano]
4:00 – Jonathan Goodman intro
9:10 – Podcast begins | Jonathan Goodman joins the show
13:10 – Was the fitness industry broken before COVID-19?
16:15 – The point at which Jon realized personal training was NOT a viable career option
19:50 – Why Jon is optimistic about the fitness industry post COVID-19
21:50 – Entrepreneurship vs Intrapreneurship
26:35 – Building a cohesive business with multiple revenue streams
28:15 – Focussing on one thing vs Being great at one thing and “good enough” at a few other important skills
32:25 – The 4 most important skills for being successful in any business
33:40 – The #1 area that Joe feels most personal trainers suck at
36:05 – The misconception that you need to make most of your $ from the
specific group of people you want to help the most
37:30 – Finding your “1% uniqueness” | Who should you sell to?
39:45 – The #1 area Jon feels most personal trainers need to get better at
42:05 – The importance of being a great communicator
45:05 – Separating yourself from the pack in the fitness industry
48:35 – Two examples of people who found their “1% uniqueness” (and how it helped them grow their business)
52:15 – The similarities b/t “designing an effective program” & “growing a successful business”
56:50 – Final advice | Jon tells a story about what Thomas Edison would do if/when
he was struggling with a new invention
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