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The "Can't" Rant!!!

Wednesday, 17 February 2010 22:47

Three weeks ago, I had the good fortune of spending the weekend in Miami at the NFL Pro Bowl with three of my clients (and now close friends) - Miles Austin, Brian Cushing and David Diehl. I also got to rub elbows and talk training with many other coaches and players from the NFL's elite group. It was an experience of a lifetime! It was also an experience that would not have been possible if i listened to any of the people who told me what I "can't" do throughout my life! Read on and I'll explain...

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Hangin' with Minnesota Vikings running back, Adrian Peterson, at the Pro Bowl

Anyone who knows me, knows how much I hate airplanes and how much I hate to fly. But, I must say, the three-hour flight to Miami gave me a much-needed break. It's not often I get three hours free from training sessions, meetings, questions, favors, phone calls, emails and text messages! I basically had no choice but to sit back and relax. It was also the first time since I started my business that I really had a chance to reflect on all that has happened in my life since I took the entrepreneurial plunge!

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Do I look like a guy that's comfortable flying??

I have to admit, I started to feel somewhat emotional as I sat on the plane and reflected on the "humble beginnings" of my business. After all, it wasn't long ago that I "rolled the dice" and started training athletes out of a storage closet with no money in the bank and no "Plan B"! In a blur, seven years have already passed, and I was now on my way to go watch three of my clients play in the damn Pro Bowl!

Two of the three Pro-Bowlers (David Diehl & Brian Cushing) were around during my initial "storage closet" years. (For those of you who aren't familiar with my "storage closet" references; when I first started my own business, I didn't have enough money to buy or rent a warehouse, so I rented an old storage closet that was downstairs from a health club. I basically cleaned it out, painted it and equipped it with the 'bare essentials'. So the "storage closet" I often refer to was my first "facility".)

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A young Dave Diehl board-presses during his rookie year in the infamous "storage closet"!

It seems like yesterday that David Diehl walked into the storage closet as a rookie, sat down at the desk that was placed next to my belt squat machine (I called this my "office" Laughing ) with a pen & paper, and he officially "hired" me as his personal trainer. It was at this first meeting that we mapped out his training sessions and reviewed his goals - both short-term & long-term. Three of which were: Start every game. Play in a Superbowl. Make the Pro Bowl. He can now put a 'check' next to each one of those initial goals! True Story.

Diehl_with_Lombardi_trophydiehl_pro_bowl
Mission accomplished!

It was during this time that a stud high school athlete was also training with us and making incredible gains on a "modified" version of the Westside Barbell method that I was experimenting with. I was logging all of his workouts and taking notes every single day for an article I was writing entitled, "Westside for Skinny Bastards". I had a feeling that this kid was going to be really good so I wanted to document everything. The kid's name was Brian Cushing and he did turn out to be really good!

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A 17-year-old Brian Cushing dominating the competition

As I was reflecting on these - as well as many other stories - I had a flashback of the "advice" a former employer gave me after I told him I was going to start my own training business. Here's what he told me:

"I know you're passionate about training, but being a great technician doesn't mean you can own and operate your own business. In fact, most technicians can't survive as successful business owners! Plus, it's a known fact that you can't make any money with a hardcore gym anyway. Garage & warehouse gyms are a thing of the past. They're just not profitable! It's the SAQ (speed, agility, quickness) facilities that are profitable now. They are the future of this industry! Think about it; every high school has a weightroom - so why would parents pay for their kids to goto another gym when they can just lift at school?
'Speed & quickness' is also a much more marketable term. Trust me, I've done the research. 'SAQ' training also allows you to train more kids per session so the profit margins are much greater! You can't create the same kind of buzz by just having kids lift in an old, broken down gym. There's no value in that. But, I guess you're going to have to learn for yourself. Just know that almost every trainer that left me to go on their own ended up asking me for their job back within a year. I guess you need to experience this for yourself. But, the door will be open for you when you come back."


Reflecting on that conversation really made me think about how different my life would be if I actually listened to him...

Where would I be right now?

What the hell would I be doing?

Who would I be?

I can't even imagine my life without my gym. The athletes, parents, coaches and cast of characters that walk through my doors each day have become my extended family.

Mr_and_Mrs_Austin
Celebrating the fruits of their son's labor!
I had a chance to reunite with Miles Austin's parents at the Pro Bowl...
What a great feeling it was to see how happy & proud they were!

I now speak to individuals all over the world and also have products explaining the "business" of owning and operating your own warehouse or garage gym. People want to know the "secret" behind my gym's success...they wanna know how we increased our revenue by 43% during a friggin' recession...they wanna know what was my "back-up" plan...and they wanna know what was my initial 5-year plan, etc., etc.

The secret is... THERE IS NO SECRET! Truth be told, I had NO back-up plan and NO 5-year plan! And when I first opened the doors of my "gym", I sure as hell wasn't worrying about "profit margins" and "marketable catch phrases" like my old boss was telling me about. And maybe there wasn't any "value" in the old storage closet I converted into my gym. But the financial "value" my old boss was referring to - and the "value" I was trying to create - were two completely different things! You can't put a dollar value on passion, determination and work ethic. And maybe that's why I never had "Plan B" and "what if" never crossed my mind. I was so damn determined to have the most badass gym on the planet - and I loved training athletes so much - failure truly never crossed my mind!! I had this insane "tunnel vision" - my mind literally NEVER strayed from my ultimate goal. Some people call this "bad business" or a "lack of planning"; I call it finding your passion in life, doing what you love for a living, and refusing to settle for anything less! When you find your passion and you combine it with consistent hard work, things have a tendency to "fall into place" and good things start to happen. Trust me on this one!

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Can't reveal any specifics regarding this pic...
But 13+ years of consistent grinding may be about to pay off...

 

All this reflecting really made me think about how many athletes out there have been told they "CAN'T" do something:

You can't because you're too short...

You can't because you're too slow...

You can't because you're not good enough...

You can't because you don't have enough money...

You can't because you don't have enough time...


Are you going to listen to "them", or are you going to prove "them" wrong?!

Are you going to let someone else dictate your life?! YOU BETTER NOT!!!

I fuc*ing THRIVE on people telling me I can't do something... and you should too!!

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The "broken down" gym that apparently can't compete with the bigger SAQ facilities...


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Another shot of the gym that wouldn't be "marketable" enough to attract athletes...


Tell me I can't do something! I dare ya...

-Joe D.

 

*Please leave your comments below and let me know your thoughts on this rant!

31 Comments

 

Indestructible Hamstrings!

Thursday, 21 January 2010 21:10

Q: Joe,
I'm a high school and future college football player. Over the past two years I've pulled both of my hamstrings a couple of times. They're all healed except one of them kind of lingers. I've done PT and other kinds of stretches and exercises that I have found but it doesn't seem to go away for some reason. The hammy that I'm having trouble with was injured about two months ago and I don't want to have this going into college... I was hoping that you might have some additional tips or video recommendations that might help me. Any help would be greatly appreciated.

-Cody McGuffie


A: Cody,

If you want to build indestructible hamstrings, there's only one thing you gotta do!! Check out the video below and all your problems will be solved...

Hopefully you sense my sarcasm!!!

Unfortunately, the fact of the matter is most high school kids' idea of hamstring training is to perform a couple sets of hamstring curls at the end of their workout. This is why hamstring pulls are such an epidemic; athletes do not properly prepare their hammy's for the demands of the athletic field! The bottom line is - if you're a serious athlete that's after health & performance - don't model your training after the above video -- and NEVER take training advice from a man whose neck and upper arms are the same size as his wrists!


OK, enough ball-busting...help is on the way. Here is my Fantastic Five list of extremely simple - yet valuable - tips for developing indestructible hamstrings! I have utilized these five tips for over a decade with my athletes with incredible success.

The suggestions listed below are guaranteed to make you feel like you've got a brand new pair of hamstrings! Incorporate them into your training ASAP!!!

 

Favor hip extension exercises over knee flexion exercises

Supine_hamstring_bridge_feet__shoulders_elevated

I never figured out why knee flexion exercises are more popular - especially with athletes - when training the hamstrings?? After all, at what point is knee flexion a prime movement in any sporting activity??? Think about it; sprinting, jumping, throwing, tackling, etc., all involve extension at the hip! Bending your knee so your heel touches your ass isn't required for too many sports. Hopefully you get my point. The bottom line is that your hamstring training should revolve around hip extension movments. Period.

Staples in our program include box squats, deadlifts, reverse hyperextensions, hyperextensions, pull-throughs, band good-mornings, dumbell & kettlebell swings, supine hip thrusts, single leg dumbell deadlifts, etc. I can go on and on, but my point is to show everyone that that are tons of hamstring exercises besides leg curls!

 

 

Perform 'Upright' Sled Walks regularly...whether you're "injured" or not...

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The 'Upright' sled walk is a hip extension "all-star" because it strengthens your hamstrings without making you that sore or tight. The reason they don't make your hamstrings that sore is because there is no eccentric component to the exercise. Simply put, this exercise will strengthen your hamstrings without “tearing them apart”; this makes this exercise a great choice during the competitive season.

And if you do ever injure your hamstring, this should be the first exercise you do to strengthen it once you start the rehab process! I have had athlete's come to me with pulled hamstrings and this is the first exercise I usually prescribe. It has gotten many athletes back on the field way before their doctors thought it would be possible! Do them year-round and you probably won't have to use them as a "rehab" exercise.

 

Focus on lengthening the "surrounding" muscles!

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Athletes need to pay more attention to hip flexor flexibility!

Everyone stretches their hamstrings, yet the hamstrings are the most commonly pulled muscle group!? So, logic would tell us that this isn't the way to go. In my humble opinion, athletes should focus more on lengthening their hip flexors and glutes, instead of spending so much time directly stretching their hamstrings. Once you start focusing on these very important "surrounding muscles", you will have much less hamstring tightness and pulls (as well as low back pain). Trust me on this one!

Tight hip flexors create constant tension and "pull" on your hamstrings due to the anterior pelvic tilt that's created when this muscle group is tight. Whenever I see an athlete walking around with their ass out and a huge arch in their lower back (anterior pelvic tilt / hyperlordosis), I see an athlete that's prone to a hamstring pull! These athletes need to make hip flexor and glute/hip rotator stretching (and soft tissue work) a priority in their training ASAP!

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Hamstring pull waitin' to happen...

While I'm on the topic of "surrounding muscles"; if an athlete does pull his/her hamstring, the worst thing to do is stretch the hamstring!! (Why the hell do so many people do this?? Think about it; "pulling" a muscle means you over-stretched it...so why on earth would you re-stretch it once the fibers start to heal?) Anyway, for the first couple days (or weeks), it's a better idea to stretch the hip flexors and surrounding muscles. Stretching the surrounding muscles will help alleviate the tension and constant "pull" that is placed on your hamstrings due to an anterior pelvic tilt.

 

In the off-season, perform natural (eccentric) glute-ham raises


The ability to perform this exercise will virtually bullet-proof your hamstrings!! Don't get me wrong, these are not easy and they take a lot of work; but, once you develop the strength to perform this exercise, you can sleep easy knowing that your hamstrings probably won't "let you down" on the athletic field!

If you can't perform the exercise like 'The Asshole' in the video above, just lower yourself as slowly as possible, then push yourself back up. (This is actually the more common way this exercise is performed...there aren't many athletes that can perform the concentric portion of this exercise like it's demonstrated in the above video.) I feel the eccentric portion of this exercise is actually the more "important" portion anyway; this is because it strengthens the hell out of your hamstrings while they're lengthening. This is great for preventing hamstring pulls that occur during the foot strike when an athlete is sprinting. This exercise is also an all-star in its ability to improve your sprinting speed!

The "natural" glute-ham raise, as well as glute-ham raises performed with a special glute-ham bench, are the only 2 knee flexion exercises I have my athletes perform.


Don't perform knee flexion exercises during the competitive season

Cush_1st_nfl_start
You're hamstrings take enough of a beating on the field...
don't beat them up in the weightroom during the season as well!

I've never liked the idea of perform leg curls, glute-ham raises, or any knee flexion exercise for that matter, during the competitive season. I know many strength coaches will disagree with me on this; but the fact of the matter is I've had tremendous success for over a decade following this rule. Besides my personal experiences, I've also had the good fortune of meeting and speaking with thousands of high-level athletes that don't train at my facility. Whenever I meet athletes that have pulled their hamstrings, I always inquire about their training. Granted, I realize there are many other factors (warm-up, hydration, nutrition, etc.) involved, but the one trend I've noticed the most is that athletes that perform a lot of leg curls seem to pull their hammy's the most. My conversation with these athletes usually goes like this:

Me: "Before you pulled your hamstring, were you incorporating leg curls into your program?"

Athlete with pulled hammy: "Yeah! That's the thing, yo...my hamstrings are strong as hell. I make sure to do leg curls every time I train lower body! I can do the whole stack on the leg curl machine yo...that's why I can't believe this happened and shit!"

Timing is everything when it comes to knee flexion exercises. In my opinion - if you're going to do them - save them for the off-season. I just feel like they have a tendency to "tighten" your hamstrings and increase your chances for a pull when coupled with the demands of your sport.

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One final award for Cush to conquer!!!

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Brian called me today from L.A. and personally asked me to post a "thank you" to our website readers for your support of him throughout the season. You guys obviously supported him with regards to the Defensive Rookie of the Year & Pro Bowl voting...both Brian and I appreciate your time and support!

Well, it turns out that Cush has one more award to conquer in order to score the "hat trick" for this storybook rookie year. He's going to the Pro Bowl and he's earned the Defensive Rookie of the Year...but now he is nominated for the "overall" Rookie of the Year. He is currently one of five rookies nominated for the 2009 Pepsi Rookie of the Year!

So - one last time - I'm going to ask you guys to help one of the hardest-working, blue-collar athletes in the NFL, get what he deserves! It will literally take 5 seconds...just click on the picture below and then vote for Cush one last time!

Pepsi_ROY

Thanks again for the help!

-Joe D.

 

 

11 Comments

 

4 Tips for the Aspiring Strength Coach

Friday, 15 January 2010 20:04

WSA_Joe_D_intro

Here is a quick, easy-to-read article that was just posted on EliteFTS.com. I thought it would be of interest to our readers who own - or aspire to own - a private training facility. Check out the article by clicking on the link below...

4 Tips for the Aspiring Strength Coach

 

-Joe D.

 

 

0 Comments

 

Meatheads, Magazine Covers, and a MONSTER Rookie year!

Wednesday, 06 January 2010 17:30

Last year, T-MUSCLE author - Nate Green - took a trip to New Jersey to do an "investigative report" on how we prepare our college football players for the NFL Combine. For an entire week, Nate did exactly what our NFL Combine clients did; he lifted with them, stretched with them, ran with them, and conditioned with them. After being "in the trenches" with our future NFL stars, Nate wrote a kick-ass article about his experience and the results he achieved in such a short time; he also gave an inside look at our philosophies on training athletes in general.

This year, Nate became intrigued when he heard about our newest product - our Built Like a Badass ebook. This is because Nate mainly knew about our work with athletes, but he was unaware that we were achieving equally incredible results with our "Washed-up Meathead" clients! So last month, Nate set up a conference call with me to discuss some of my rules, tips and tricks for helping former athletes get their physiques - and their swag - back! You can check out Nate's latest T-MUSCLE article by clicking on the link below!

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Last week, I wrote a "congratulations" post to Miles Austin & Brian Cushing after they were selected to the 2010 NFL PRO BOWL! This week, they were both in the news... AGAIN!

Miles earned himself a spot on this weeks cover of Sports Illustrated and we couldn't be prouder!

Miles_Austin_on_SI_cover

 

Cush put the final exclamation point on his storybook rookie season by being named the NFL's DEFENSIVE ROOKIE OF THE YEAR! He can now put a "check" next to every possible accomplishment a rookie can achieve...

  • He started all 16 games!
  • He lead his team in tackles with 134!
  • He lead the entire AFC in tackles (tied with Ray Lewis)!
  • He lead all NFL linebackers with 4 interceptions!
  • He earned the 'Defensive Rookie of the Year' Award!
  • He earned a trip to the Pro Bowl!
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Nothin' wrong with being mentioned in the same category as Ray Lewis...especially as a rookie!!

 

What a way to start the new year!!!

 

I'll be back to posting training info and answering questions on the blog next week!

-Joe D.

 

3 Comments

 

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