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STRENGTH has arrived!!!

Monday, 09 June 2014 20:17

The wait is over! 

After a full year of hard work (over 40 re-writes on the book!), and too many sleepless nights to count, our STRENGTH System is available and ready to change your training forever!

Whether you're a coach, an athlete, or a lifter who loves to train and hit PR's in the gym, the new Strength System is perfect for you!  

Here's what STRENGTH will do for YOU...

Whether you want to build muscle, gain strength, get more athletic, or improve your performance on the field, EVERY program you'll ever be on will have some variation of the bench press, squat, and/or deadlift.  That is a fact. They are the fundamental barbell training exercises, and if you want results, you will be incorporating them into your workouts. Because of this, you must learn how to perform them properly in order to get the most out of your workouts. STRENGTH shows you how! 

To stay injury-free when you start adding more weight to the bar, you need the ability to maintain really good form during your work sets. In the new STRENGTH book and 3-DVD set, we teach you step-by-step our PROVEN methods for perfecting YOUR technique for the bench press, squat, and deadlift. These methods are guaranteed to add years to your lifting career. 

We realize that not everyone is going to be "perfect" all the time. That's life. That is why in STRENGTH, we took the most common technical flaws when performing the bench press, squat and deadlift and we show you HOW TO FIX THEM! Our troubleshooting sections just may be the most valuable aspect of this unbelievable resource.  

Smitty and I put our heart and souls into this new product because we know it's going to help a lot of people reach their goals. 

STRENGTH is one of those resources that you will have - and use- for a lifetime

Check out what WWE superstar and life-long lifter, Triple H, had to say about STRENGTH...


"The lifetime of knowledge and research in this book will help any athlete or lifter reach their strength and athletic potential, while keeping them as injury-free as possible. 

Because I believe this system can take anyone to a new level of athleticism, I have built our programs at the WWE Performance Center around the STRENGTH methodology and teaching model. 

The reason I believe in this STRENGTH system so much is because I've done it and experienced the benefits first-hand." 

To purchase STRENGTH, click the link below:

STRENGTH: Barbell Training Essentials

-Joe D. 

3 Comments is Live!

Thursday, 05 June 2014 18:00

This is 1 of 3 NEW designs available at

I am extremely excited to announce the launch of! This is where you will find all of our new t-shirts and apparel.

We are now taking pre-orders for the NEW tees. (Please allow 3-4 weeks delivery time). We also have our classic black DeFranco's Training Systems tees back in stock and ready to ship ASAP!

Oh yeah, I have more GOOD NEWS...

We are back to shipping Worldwide!!! 

Go check out our new tees and order now at

Joe D. 



Do Athletes Need a Base Level of Strength in order to Perform Plyometrics?

Monday, 26 May 2014 22:36

Many coaches will tell you that they don't allow their athletes to perform any kind of plyometric training unless they can squat 2.5X their bodyweight. Other coaches have different prerequisites for plyometrics. 

So what's the deal? 

Do athletes need a base level of strength in order to safely perform plyometrics, or is it a bunch of BS?

Check out the video below to find out...

Drop me a comment below and let me know your thoughts on the subject. 

Joe D. 

PS - If this is a topic that interests you, check out the most practical, informative, and results-producing resource on the market today ---> POWER! 



Joe D's sports drink Hack! (meathead lemonade)

Tuesday, 20 May 2014 00:46

PS - I forgot to mention in the video that you can use more lemon and/or salt, depending on your activity level and the heat/humidity you're training in. 

Give my lemonade a try and then drop me a comment below and let me know what you think!

Joe D. 



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