Announcements

COMING SOON…. STRENGTH: Barbell Training Essentials (DVD)

I am extremely excited to announce that the newest DVD in our Complete Athletic Development System is in the final stages of editing and will be available to you in December! 

This DVD focusses on mastering the technique of the Bench Press, Squat, Deadlift and all of their variations. The thing that truly separates this product from all other strength dvd’s and books is that we don’t only show you how to properly set up and perform each lift; we show you how to correct your technique flaws if you’re unable to execute the exercise properly. 

Is your breakdown in form due to a lack of knowledge?

…Or maybe a mobility restriction?

…Or maybe a lack of strength? 

…Maybe it’s all three?!

Knowing how to identify technical flaws and then make the necessary correction(s) to change them is invaluable information for those looking to improve strength, health and performance. 

Check this out…

NOTE TO COACHES & TRAINERS: It’s time for us to take a step back and get great at teaching the BASICS again! Far too many coaches get caught up in advanced program design before their athletes can even squat 225 pounds with acceptable form!!! I have news for you… It doesn’t matter what program you’re on; if your exercise technique sucks, you’re not going to get much of a training effect from it – unless getting injured and having to take time off is the “effect” you’re looking for! 

It’s time to bring back the strength coach that’s competent in teaching compound barbell movements to his/her athletes. To me, this is THE foundation for any coach – regardless of the “program” your athletes are on.  

Keep checking back for updates on the release of our new DVD… 

STRENGTH: Barbell Training Essentials

-Joe D. 
#NoGimmicks

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