Jason Ferruggia Talks Training, Marketing, Business…and the Jersey Shore!

Released on November 12, 2015

In this weeks episode, Joe talks shop with fitness and life strategist – Jason Ferruggia. Here’s a sampling of just a few of the [many] topics that were discussed during the interview: 

• The importance of becoming the best at one thing and “referring out” for everything else

• The biggest difference between how Jay trained athletes during his first 5 years in business and his last 5 years

• Why it’s important for older lifters to “get a pump” & pre-fatigue their muscles before hitting their “work sets”

• Jay maps out the training template he currently uses for his own training

• Tips & tricks for making gains after the age of 40

• How & Why Jay transitioned from being a successful warehouse gym owner to an even-more-successful online “fitness personality”

• What goes into building your own personal brand as a trainer or coach?

• How to attract clients you will love [and prevent energy-sucking bad clients from entering your gym]

• Why email is still the most effective form of marketing

• The biggest business mistake Jay made and how you can avoid it

•  How charging “too little” will only lead to more complaints

• Why you should rarely [if ever] do things for free

• Why reading LESS books just may be the key to becoming a master of your craft

• The importance of knowing [and applying] The Pareto Principle

• Why you must get over the fear of “selling”

• Jay’s Top 3 “must-read” book recommendations related to Training (STRENGTH: Barbell Training Essentials, The Concise Book of Muscles, Ultimate Back Fitness and Performance)

• Jay’s “must-read” book recommendations related to Business/Life ( The ONE Thing, Essentialism, REWORK, Tribes, Never Eat Alone, Selling the Invisible, How to Win Friends & Influence People…and more)

• Find out what Jay would do if he could only perform 5 exercises for the rest of his life

• The one habit that contributes the most to Jay’s success

• Is it “Taylor Ham” or is it “Pork Roll”?  [Jay & Joe introduce the rest of the world to New Jersey’s “mystery meat”]

• The 2 words Jay misses most now that he no longer lives in New Jersey (FU*K! I forgot the 2 words, bro. 🙂 )

And much, Much MORE!!