How to Create a Culture of ‘Badassery’ w/ the OG’s of Warehouse Gyms

Released on November 30, 2017
SHOW #TIMESTAMPS
1:00 – Joe introduces today sponsor – MVMT Watches
3:30 – Joe gives an overview of today’s show
9:00 – Joe talks about his new favorite coffee – Four Sigmatic
13:00 – Jason Ferruggia joins the show…
16:00 – Joe reads a DM from a SB911 Transformation Challenge Top 20 Finalist
20:10 – The back story behind today’s show topic
24:55 – The benefits of training clients in groups
27:00 – Incorporating competitions within workouts
36:10 – The importance of NOT trying to appeal to everyone
38:55 – The link between your personal development and the success of your business
42:40 – For the first time ever, Joe reveals the “beef” he and Jay had back in 2003!
50:45 – Jay shares a story of when one of his clients broke his “no cell phones in the gym” rule
52:45 – How to deal with uncomfortable conversations and situations
61:50 – The importance of community, connection & contribution
64:00 – Why sharing information will get you further in life (compared to “keeping information to yourself”)
74:50 – Rapid fire recap of today’s episode
82:30 – Would cell phones be allowed in Jay’s gym if he were starting over today?
Important Links from the Show
- Four SigmaticUse the discount code "defranco" to save 15%
- How To Win Friends & Influence People [book recommendation]
- Never Eat Alone [book recommendation]
- Crucial Conversations [book recommendation]
- Captivate - The Science of Succeeding with People [book recommendation]
- Renegade Radio with Jay Ferruggia
- Follow Jay Ferruggia on Instagram

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-The Industrial Strength Show team
I may not own a gym, but i make sure that I create a community with my clients in the gym I work at and make it their third place.
Thanks guys