TOP 6 [most practical] Business Books Part 2 of 2   Here’s a recap of my favorites: 1. The E-Myth – Michael E. Gerber  (review starts 0:36 into video) 2. CRUSH IT! – Gary Vaynerchuk  (review starts 4:30 into video) 3. Raving Fans – Ken Blanchard  (review starts 9:40 into video) 4. Essentialism – Greg McKeown  (review starts 12:08 into video) 5. The…

TOP 6 [practical] TRAINING BOOKS Part 1 of 2 Here’s a recap of my favorites: 1. Dinosaur Training – Brooks Kubik  (review starts 1:32 into video) 2. STRENGTH – Joe DeFranco & James Smith  (review starts 3:10 into video) 3. SPEED – Joe DeFranco & James Smith  (review starts 5:05 into video) 4. Ultimate MMA Conditioning – Joel Jamieson…

[The following is a guest blog post by Mike Guadango] Former catcher Jorge Posada knew when Kevin Brown was on the mound, he liked to work very quickly. Jorge’s job was to receive the ball and give it back to Brown ASAP, because he liked to work fast. As soon as Brown got it, he…

I had some time this Thanksgiving to really reflect on all the things I’m thankful for: family, health, friends, and of course I’m thankful for my gym/business. I am truly blessed to be able to provide for my family by doing something I love. But, although I love what I do, it sure as hell…

Ever wonder how a bunch of meatheads prepare for Valentine’s Day? If so, here’s a “behind the scenes” look at our ‘softer’ side. (Well, not really….) Looking for a belated Valentine’s gift for a loved one? If so, show your love with one of these original gift ideas … NEW! >> EXTREME! 130+ Never-Before-Seen ‘Imperfection’ Exercises! AMPED! The Most…

Q: Coach Defranco, I first learned of your work after reading your WS4SB series on Tnation. Once I actually tried the program and experienced the greatest gains of my life (in record time i might add) I became obsessed with everything about your gym and coaching style. Ive literally read every single one of your…

The difference between a high-performance body and a slow, chubby body is all in your head… literally!  To learn more about this overlooked aspect of training, click on the link below to read my newest T-Nation article… Strong Mind, Stronger Body: Lessons from a Warehouse Gym by Joe DeFranco  

Have you ever wondered what “it” is that separates the masterful from the mediocre? If so, click on the link below and check out my latest T-Nation article! Are you a G.A.M.E.R.? by Joe DeFranco

Q: Defranco – my dream is to train at your gym but it looks like that ain’t happening do to a lack of money and i live about 4 hours away..i would seriously chop off my pinkie to train with you guys, you have no idea!! This leads me to my question- a couple of…

Although I started this blog with the sole purpose of providing information on improving athletic performance, every now and then I stray from my target audience and help the “masses”. It’s summertime and let’s be honest; everyone wants to look good on the beach, in the club, at the barbecue, etc. Even my NFL football…